From Prospecting to Closing | Human-Centred Selling in the AI Era

Today’s sales professionals need more than product knowledge. They must understand customers, build trust, communicate value and adapt to changing market expectations.

This programme equips participants with practical sales skills to identify prospects, engage customers, handle objections and close deals confidently. Participants will also explore how AI tools can support sales activities and improve productivity.

Key learning areas

• Developing a winning sales mindset.
• Identifying prospects and generating leads.
• Building customer relationships and trust.
• Understanding customer needs.
• Presenting solutions and communicating value.
• Handling objections and closing sales.
• Using AI tools to enhance sales productivity.

Who should attend: Sales executives, business development professionals, relationship managers, sales consultants, agents and business owners.

Expected outcome: Improved sales confidence, stronger customer relationships, better conversion skills and a practical action plan to achieve sales targets.

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